Let’s say you’re looking to get honest feedback on a product or service your interested in purchasing. Would you rather:
- Watch a video with a robot explaining the product or service.
- Watch a video with a real person explaining the product or service.
I know the 1st option seems a bit extreme, but it’s 2020 and the standard ad isn’t going to impact your audience like it used to. That’s why UGC videos are perfect for your video marketing campaigns!
UGC stands for User Generated Content and like the title implies, it’s all about the user. It’s main focus is to give your audience the confidence they need to move forward to trust in your brand.
Statistics prove that shoppers pay more when they see people who they relate to, explaining the product or service. 90% of consumers say authenticity is important when deciding which brands they like and support (Stackla).
The presence of UGC videos goes back to the early foundations of human nature. If you see your peers doing something, you’re more than likely going to be curious and also try out what they’re doing.
So let’s go back to our opening question. Would you rather choice option 1 or 2?
Take a look at the video above. One of our teammates Ives, created a perfect example of what a UGC video is.