The Process of Naming at Velocity Videos

Oct 19, 2023
Arts & Entertainment

When it comes to naming a brand, Velocity Videos follows a meticulous process that combines creativity and strategic thinking to craft a memorable and impactful identity.

1. Strategy Development

Before diving into the creative aspect, our team at Velocity Videos starts by understanding the core values, target audience, and unique selling points of the brand. This initial step lays the foundation for the entire naming process.

2. Research and Inspiration

Extensive research is conducted to explore competitors' names, industry trends, consumer preferences, and cultural references. This research phase helps us gather inspiration and insights that will inform the naming decisions.

3. Brainstorming Sessions

Our team engages in collaborative brainstorming sessions where ideas flow freely. We encourage creativity and out-of-the-box thinking to generate a diverse range of name options that resonate with the brand's essence.

4. Initial Screening

After generating a list of potential names, we conduct preliminary screenings to assess trademark availability, domain name availability, linguistic considerations, and overall feasibility. This step helps us narrow down the options.

5. Feedback and Refinement

Feedback from key stakeholders and focus groups is crucial in the naming process. We carefully consider all feedback and make necessary refinements to ensure the selected name aligns with the brand's goals and resonates with the target audience.

6. Final Selection

After multiple rounds of evaluation and refinement, a final name is selected that captures the essence of the brand, is memorable, and stands out in the market. This name reflects the brand's identity and sets the stage for successful brand building.

7. Legal and Trademark Considerations

Velocity Videos ensures that the chosen name goes through thorough legal checks to secure trademarks and intellectual property rights. This step is essential in protecting the brand identity and preventing potential conflicts.

8. Launch and Brand Integration

Once the name is finalized, Velocity Videos supports the brand in integrating the new name across all touchpoints, ensuring a seamless transition and consistent brand messaging. This integration phase is crucial in establishing brand recognition and loyalty.


At Velocity Videos, the process of naming a brand is a collaborative and strategic endeavor that combines creativity, research, and expertise to create a name that resonates with the brand's identity and captivates the target audience. Our comprehensive approach ensures that the brand's name is not just a label but a powerful asset that drives recognition and differentiation in the competitive landscape.