Understanding Google Analytics 4 for Businesses

Mar 12, 2021

Google Analytics 4, also known as GA4, is the newest version of Google's analytics platform that provides businesses with valuable insights into their digital marketing efforts. In this comprehensive guide, we will delve into what GA4 analytics is, its basics, and why it is crucial for businesses, especially in the realm of visual arts and design.

What is GA4 Analytics?

GA4 analytics is an advanced web analytics tool that allows businesses to track and analyze user interactions with their websites or mobile apps. It goes beyond traditional metrics like pageviews and sessions to provide a more holistic view of user behavior across different platforms and devices.

With GA4, businesses can gain a deeper understanding of their audience's preferences, interests, and interactions, enabling them to make data-driven decisions to optimize their online presence and marketing strategies.

The Basics of GA4

GA4 introduces several key features that set it apart from the previous version of Google Analytics, Universal Analytics. Some of the fundamental aspects of GA4 include:

  • Event-Based Tracking: GA4 focuses on event-based tracking, where events are defined as specific user interactions with a website or app, such as button clicks, video views, and form submissions. This allows businesses to track a wide range of user activities beyond just pageviews.
  • Enhanced Machine Learning: GA4 leverages advanced machine learning algorithms to provide predictive insights and trends, helping businesses anticipate user behavior and tailor their marketing strategies accordingly.
  • Cross-Platform Measurement: GA4 seamlessly integrates data from websites and mobile apps, providing a unified view of user interactions across multiple platforms, devices, and channels. This cross-platform measurement enables businesses to analyze user journeys more comprehensively.

Why Businesses Need GA4

For businesses in the arts & entertainment industry, such as Velocity Videos specializing in visual arts and design, having a robust analytics solution like GA4 is indispensable. Here's why businesses need to embrace GA4:

  • Granular Data Insights: GA4 offers more detailed and granular data insights compared to previous versions, allowing businesses to understand user behavior at a more granular level and identify areas for improvement.
  • Enhanced User Privacy: With GA4, businesses can adhere to evolving data privacy regulations and user consent requirements by providing more options for data collection, retention, and sharing.
  • Future-Proof Analytics: GA4 is designed to adapt to the changing digital landscape and evolving user behaviors, ensuring that businesses stay ahead of the curve and leverage the latest analytics capabilities.

Optimizing GA4 for Velocity Videos

As a leading player in the visual arts and design space, Velocity Videos can harness the power of GA4 to drive growth, engagement, and conversion. By leveraging GA4 effectively, Velocity Videos can:

  • Track User Engagement: Monitor user interactions with video content, portfolio galleries, and design showcases to understand what resonates with visitors and optimize content accordingly.
  • Measure Conversion Goals: Set up conversion goals such as inquiries, brochure downloads, or project requests to track the effectiveness of marketing campaigns and website performance.
  • Personalize User Experiences: Use GA4's enhanced audience segmentation and personalization features to deliver tailored experiences to different user segments based on their preferences and behaviors.

By harnessing the full potential of GA4 analytics, Velocity Videos can gain a competitive edge in the visual arts and design landscape, drive user engagement, and achieve business objectives with precision and efficiency.


In conclusion, Google Analytics 4 is a powerful analytics tool that empowers businesses, particularly in the arts & entertainment sector, to gain valuable insights, optimize digital strategies, and drive growth. Velocity Videos can leverage GA4 to unlock new opportunities, understand audience behavior, and make informed decisions that propel the business forward in the dynamic world of visual arts and design.