The Definitive Guide to Local SEO vs. Organic SEO

Mar 9, 2021

When it comes to promoting your business online, SEO plays a crucial role in enhancing your visibility and attracting potential customers. However, understanding the differences between local SEO and organic SEO is essential to create an effective strategy that meets your specific goals and targets the right audience.

Local SEO Explained

Local SEO focuses on optimizing your online presence to attract more business from local searches. This strategy is vital for brick-and-mortar businesses that rely on foot traffic and local customers. By targeting location-specific keywords and optimizing your Google My Business profile, you can improve your rankings in local search results, driving more foot traffic to your physical location.

Organic SEO In Depth

On the other hand, Organic SEO aims to improve your website's visibility in search engine results pages (SERPs) for broader, non-location-specific queries. This approach involves optimizing your website's content, meta tags, and backlinks to improve its ranking on search engines like Google. By targeting industry-specific keywords and creating high-quality content, you can attract a global audience and increase your website's organic traffic.

Key Differences Between Local SEO and Organic SEO

  • Target Audience: Local SEO targets consumers within a specific geographic area, while Organic SEO aims to reach a broader, global audience.
  • Keywords: Local SEO focuses on location-specific keywords, whereas Organic SEO targets industry-specific keywords.
  • Google My Business: Local SEO requires optimizing your Google My Business profile, while Organic SEO focuses on website optimization.
  • Competitive Landscape: Local SEO is more competitive in local search results, while Organic SEO faces stiff competition in broader, industry-related searches.
  • Conversion Rates: Local SEO often leads to higher conversion rates due to targeting local customers actively seeking your products or services.

How Velocity Videos Can Help with Local and Organic SEO

At Velocity Videos, we specialize in providing comprehensive SEO services tailored to the Arts & Entertainment - Visual Arts and Design industry. Whether you need assistance with local SEO to drive foot traffic to your art gallery or organic SEO to boost your online visibility as a visual artist, our team of experts can develop a customized strategy to meet your specific needs.

With a proven track record of helping businesses improve their search engine rankings and increase organic traffic, Velocity Videos combines industry expertise with cutting-edge SEO techniques to deliver measurable results. By leveraging the latest SEO tools and techniques, we can enhance your online presence, attract more visitors to your website, and ultimately drive more conversions for your business.


Understanding the nuances between local SEO and organic SEO is crucial for developing a successful digital marketing strategy that aligns with your business objectives. By leveraging the unique benefits of each approach and working with a reputable SEO partner like Velocity Videos, you can maximize your online visibility, attract more customers, and achieve sustainable growth in the competitive Arts & Entertainment industry.