The Power of Virtual FAM: Branson CVB Case Study

Mar 11, 2024
Arts & Entertainment

In the midst of the challenging times brought on by the COVID-19 pandemic, Branson CVB (Convention and Visitors Bureau) took a proactive approach to engage event planners through innovative virtual FAM (Familiarization) experiences. This case study delves into how Branson CVB successfully navigated the virtual event landscape, establishing itself as a leader in the industry.

Adapting to Change: Branson CVB's Resilience

As the world shifted towards a digital platform, Branson CVB quickly recognized the importance of adapting its strategies to meet the evolving needs of planners. By embracing virtual FAM tours, Branson CVB provided planners with a unique opportunity to explore the diverse offerings of Branson, Missouri from the comfort of their own homes.

Engaging Planners Effectively

One of the key success factors for Branson CVB was its ability to engage planners effectively through immersive virtual experiences. By leveraging interactive technology and high-quality video production, Velocity Videos played a crucial role in bringing Branson's attractions to life on screen.

The Role of Velocity Videos

Velocity Videos, a leader in the field of visual arts and design, collaborated closely with Branson CVB to create captivating video content that showcased the beauty and excitement of Branson. Through strategic storytelling and impactful visuals, Velocity Videos helped Branson CVB forge meaningful connections with planners and showcase the destination's unique offerings.

Innovative Strategies Amidst Uncertainty

Branson CVB's commitment to innovation shone through in its approach to virtual FAM experiences. By offering interactive live streams, virtual tours, and one-on-one consultations, Branson CVB provided planners with a comprehensive understanding of what Branson has to offer, fostering a sense of excitement and anticipation for future events in the city.

Conclusion: Branson CVB's Success Story

In conclusion, the case study of Branson CVB's engagement with planners during COVID-19 serves as a testament to the power of adaptability and innovation in the face of adversity. By partnering with Velocity Videos and embracing virtual experiences, Branson CVB not only weathered the storm but emerged stronger and more resilient than ever before.

Explore Branson Today

Experience the magic of Branson through the lens of innovative virtual FAM tours. Discover the charm, excitement, and hospitality that make Branson a top destination for events and gatherings. Contact Branson CVB today to start planning your next unforgettable experience!